What are a few of the methods smart devices have shifted the way we consume media? - continue reading to find out more.
In the present digital age, smart phones have become one of the most commonplace tools that individuals are using to watch videos and access media. Nowadays, many social media platforms are offering unlimited feeds of brief, fast-paced videos, that are growing in appeal among smart device users. In fact, statistics reveal that that globally, mobile content consumption is on the rise, showing that short form content is among the fastest growing media trends right now. These platforms permit users to see a series of customised videos and react instantly, making these videos much more appealing here and addicting than traditional content. Short form videos are also being used regularly for news and instructional purposes, not just for entertainment. Consequently, this trend is shifting the way people are proactively seeking for and counting on to get knowledge, in a quicker, shorter and more visible format.
With constant shifts and developments in the digital landscape, what are the current trends in media? Well, together with the increase of internet streaming platforms and short form video content, the method by which people are getting their news is also changing. Individuals are increasingly turning towards online news sources, instead of viewing TV, to learn about existing worldly affairs. Nevertheless, simultaneously, due to a consistent flow of information, people are coming to be overwhelmed by substantial quantities of content. In reaction to this, news companies are re-engaging audiences by making short form content that is more clear and simpler to observe. These days it is common to see news channels that have large followings on social media channels. This pattern can be validated by the CEO of the fund that owns Euronews, for example. Using this technique has been necessary for supplying individuals with trusted and verified news sources, in a form they can readily relate to.
Recently, with the growth of digital media, the way in which individuals consume media has changed considerably. For many years, conventional tv was the main source of family home entertainment for most people. Nevertheless, after the development of internet streaming platforms, many audiences are turning away from set up television, specifically among younger people. Rather, worldwide media content analysis reveals that more individuals are buying memberships to streaming services, which strongly evidences the shift in audience intake habits. These options are popular for permitting individuals to watch the programs and movies they want, whenever they feel like it. Those associated with the media industry, such as the founder of the fund that has stakes in Sky and the CEO of the company that owns RTL group, for example, would recognise the appeal of streaming services as a prominent media consumption habit among viewers today. These modifications demonstrate the move towards user-controlled viewing preferences in the marketplace.